Completely focused on creating ‘digital branding experiences in physical spaces’–creating unforgettable moments of connection between people and brands, in trade show exhibits, retail spaces, museums, and corporate environments.
The tools we utilize are next-generation interactive installations, utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection mapping. All of our projects are designed to achieve multiple goals:
- Attract and entice the user to approach and ‘play’
- Build on existing brand foundation and product messaging
- Gather personal information or metrics from the user
- Reward the user for getting closer to the brand
- Extend the experience to social media
background: Alan Hughes, is the founder and Chief Creative Officer of NEXT/NOW™. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electronics, Experian, ADP, TurtleWax, McDonald’s, Leica, and Hitachi.
Projects of note include software architecture and interactive design of the Crown Fountain in Millennium Park, multiple experiential films for the world’s largest video screen–The Fremont Street Experience in Las Vegas, numerous interactive video Times Square collaborations with LG, large-scale trade show touchscreen content and design for Hitachi, content pre-viz for the American Eagle Outfitters interactive building in Times Square, and in-store augmented reality kiosks for Target and Axe.
Specialties: next-generation interactive installations, utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection mapping