Tracey Wiedmeyer

CTO / Co-founder - InContext Solutions

06/03/2020: VR & AR in Retail
07/20/2018: Chicago XR Summit

Pioneered cloud based virtual simulations for retail, influencing how large brands and retailers plan and execute merchandising.  Tracey has 20+ years of experience in building technology teams, platforms, raising venture capital, and advising/mentoring startups.

Tracey serves as Chief Technology Officer and cofounded InContext Solutions in 2009, developing the industry’s first web-based virtual market research platform. Tracey has over 14 years of experience developing technology platforms that have driven growth in a wide range of industries, including insurance and banking services as well as the mortgage underwriting industry. Tracey is a member of the YEC (Young Entrepreneurs Council) and the Forbes Technology Council, where he contributes his ideas and knowledge to the tech and business space. He holds a bachelor’s degree in economics and computer science from Ripon College, and a master’s degree in computer science from DePaul University. Outside of work, Tracey enjoys spending time outdoors with his family.


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